Rather than shoot a simple product shot of small, gray, electrodes (shown on the shoulder of the model in the lower shot), we decided to take a bolt of the fabric the sensors are made from, drape it on a beautiful model, and light it dramatically. The final print -- life size, 6' tall -- dominated their trade show booth. Heads were turned and sales were made! If you want your ads to turn heads as well, please give us a call at the Tom Henderson Studio.